Full Press Release Details
Aurora Cannabis's Reliva Expands Portfolio with
Sports-oriented KG7 now
available at relivacbd.com and in convenience stores across the U.S.
EDMONTON, AB, Feb. 3, 2022 /CNW/ - Reliva, a leading
American CBD brand and subsidiary of Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB), the Canadian company defining the future of cannabinoids
worldwide, announced today the launch of KG7, a new high-quality CBD product line developed for adult consumers with an active lifestyle.
KG7 and Reliva products are available for purchase at https://relivacbd.com/ and in convenience stores across the United States.
"We're excited to introduce KG7 to the Reliva
family of leading CBD products," says Miguel Martin, Chief Executive Officer of Aurora Cannabis. "As part of Reliva's portfolio
expansion strategy, KG7 extends our brand into additional CBD market segments. With this product line, we expect to solidify Reliva's
position as the #1 CBD brand in brick and mortar channels."
KG7's lineup of CBD products includes delicious, pectin-based
gummies made with natural flavors and colors; topical creams formulated with ingredients such as arnica and shea butter; and gluten-free
CBD oil and drink mixes.
Standing by its zero THC policy, each batch of KG7
is made with 100% hemp-derived CBD isolate and is 100% free of THC. All KG7 products are independent lab-verified and traceable to provide
the safest and heathiest hemp products for physically active individuals.
The KG7 product lineup includes:
30mg Travel-size Cream Packet
KG7 CBD Drink Mixes:
25mg Burst (grape flavor)
25mg Smash (citrus flavor)
Reliva is the #1 CBD brand in brick and mortar channel,
as ranked by Nielsen.
Reliva is a leader in delivering high quality, hemp-derived
CBD products to consumers. Built on a philosophy of compliance, testing, product innovation and approachable price points, Reliva has
grown to become one of the largest retail CBD brands in the U.S. Supported through long-term partnerships with leading national wholesalers
and retailers, Reliva's products can be found in over 20,000 retail stores. For more information, visit https://relivacbd.com/.
Aurora is a global leader in the cannabis industry, serving
both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping
people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily
Special, MedReleaf, CanniMed, Whistler, Reliva and KG7 CBD. Driven by science and
innovation, and with a focus on high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical,
performance, wellness and adult recreational markets wherever they are launched. Learn more at www.auroramj.com and
Aurora's common shares trade on the NASDAQ and TSX
under the symbol "ACB" and is a constituent of the S&P/TSX Composite Index.
Forward-looking Information
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking
statements are frequently characterized by words such as "plan", "continue", "expect", "project",
"intend", "believe", "anticipate", "estimate", "may", "will", "potential",
"proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur.
Forward-looking statements made in this news release include, but are not limited to, statements regarding the launch of new products.
These forward-looking statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections
contained in the forward-looking statements throughout this news release. Forward looking statements are based on the opinions, estimates
and assumptions of management in light of management's experience and perception of historical trends, current conditions and expected
developments at the date the statements are made, such as current and future market conditions, the ability to maintain SG&A costs
in line with current expectations, the ability to achieve high margin revenues in the Canadian consumer market, the current and future
regulatory environment and future approvals and permits. Forward-looking statements are subject to a variety of risks, uncertainties and
other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of
activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements,
including the risks associated with: entering the U.S. market, the ability to realize the anticipated benefits associated with the acquisition
of Reliva, achievement of Aurora's business transformation plan, general business and economic conditions, changes in laws and regulations,
product demand, changes in prices of required commodities, competition, the effects of and responses to the COVID-19 pandemic and other
risks, uncertainties and factors set out under the heading "Risk Factors" in the Company's annual information form dated September
27, 2021 (the "AIF") and filed with Canadian securities regulators available on the Company's issuer profile on SEDAR at www.sedar.com and
filed with and available on the SEC's website at www.sec.gov. The Company cautions that the list of risks, uncertainties and other factors
described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks,
uncertainties and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on
such information. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking
statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities
KG7 5 count CBD gummies (CNW Group/Aurora Cannabis
KG7 CBD drink mixes (CNW Group/Aurora Cannabis Inc.)
KG7 CBD stick (CNW Group/Aurora Cannabis Inc.)
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SOURCE Aurora Cannabis Inc.
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/February2022/03/c6260.html
For further information: For Media: Michelle Lefler, VP, Communications
& PR, media@auroramj.com; For Investors: ICR, Inc., Investor Relations, aurora@icrinc.com
CO: Aurora Cannabis Inc.
CNW 07:13e 03-FEB-22