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Aurora Cannabis Appoints International Consumer Packaged Goods Executive Miguel Martin as Chief Commercial Officer NYSE | TSX

Key Takeaway: Aurora Cannabis Appoints International Consumer Packaged Goods Executive Miguel Martin as Chief Commercial Officer EDMONTON, AB, July 6, 2020 /CNW/ - Aurora Cannabis Inc. (the "Company" or "Aurora") (NYSE: ACB) (TSX: ACB), the Canadian company defining the future of cannabino

Full Press Release Details

Aurora Cannabis Appoints International
Consumer Packaged Goods Executive Miguel Martin as Chief Commercial Officer
EDMONTON, AB, July 6, 2020 /CNW/ - Aurora
Cannabis Inc. (the "Company" or "Aurora") (NYSE: ACB) (TSX: ACB), the Canadian company defining
the future of cannabinoids worldwide, today announced that Miguel Martin, President of Aurora USA and head of Reliva, LLC ("Reliva"),
has been appointed Chief Commercial Officer of Aurora, effective immediately. Mr. Martin will replace Darren Karasiuk who has held
this position at Aurora since February 2019.
"This appointment allows us to take full
advantage of Miguel's depth of international CPG experience to drive Aurora's revenues and brand strength in our global core markets,"
said Michael Singer, Executive Chairman and Interim CEO of Aurora. "Miguel has a proven track record of running profitable
global sales and marketing teams in complex, highly regulated industries that are adjacent to cannabis. His new role at Aurora
is indicative of our commitment to combining sales and marketing excellence with driving profitability in our core businesses."
Mr. Singer continued, "On behalf of our
Board of Directors and management team, I would like to thank Darren for his invaluable contributions to the development of Aurora's
commercial strategy." Mr. Karasiuk added, "I am proud of my accomplishments at Aurora, most notably leading an incredibly
dedicated and talented team that has been able to achieve leading market share in Canada and abroad."
Mr. Martin is a 25-year consumer packaged goods
industry veteran having joined Aurora from Reliva where he served as Chief Executive Officer. He became President of Aurora USA
upon closing of the Company's acquisition of Reliva in May 2020. Prior to Reliva, Mr. Martin was the President of Logic Technology,
one of the largest manufacturers of electronic cigarettes. He also held the positon of Senior Vice President and General Manager
of Altria Sales & Distribution. Mr. Martin has deep experience operating in highly regulated industries which will be very
additive to Aurora's portfolio of high quality, rigorously tested and compliant cannabinoid product formats.
Aurora is a global leader in the cannabis industry
serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated
to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special,
AltaVie, MedReleaf, CanniMed, Whistler, Reliva CBD and ROAR Sports. Providing customers with innovative, high-quality cannabis
products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and recreational
markets wherever they are launched. For more information, please visit our website at www.auroramj.com.
Aurora's Common Shares trade on the TSX and
NYSE under the symbol "ACB", and is a constituent of the S&P/TSX Composite Index.
Forward Looking Statements
This news release includes statements containing
certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements").
Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect",
"project", "intend", "believe", "anticipate", "estimate", "may", "will",
"potential", "proposed" and other similar words, or statements that certain events or conditions "may"
or "will" occur. These forward-looking statements are only predictions. Various assumptions were used in drawing the
conclusions or making the projections contained in the forward-looking statements throughout this news release. Forward-looking
statements are based on the opinions, estimates and assumptions of management in light of management's experience and perception
of historical trends, current conditions and expected developments at the date the statements are made, such as current and future
market conditions, the current and future regulatory environment and future approvals and permits. Forward-looking statements are
subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances
could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially
from those projected in the forward-looking statements, including the risks associated with: entering the U.S. market, the ability
to realize the anticipated benefits associated with the acquisition of Reliva, achievement of Aurora's business transformation
plan, general business and economic conditions, changes in laws and regulations, product demand, changes in prices of required
commodities, competition, the effects of and responses to the COVID-19 pandemic and other risks, uncertainties and factors set
out under the heading "Risk Factors" in the Company's annual information form dated September 10, 2019 (the "AIF")
and filed with Canadian securities regulators available on the Company's issuer profile on SEDAR at www.sedar.com and filed with
and available on the SEC's website at www.edgar.gov. The Company cautions that the list of risks, uncertainties and other factors
described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider
the risks, uncertainties and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place
undue reliance on such information. The Company is under no obligation, and expressly disclaims any intention or obligation, to
update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as
expressly required by applicable securities law.
SOURCE Aurora Cannabis Inc.
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For further information: For Media: Michelle Lefler, VP, Communications
& PR, media@auroramj.com; For Investors: ICR, Inc., Investor Relations, aurora@icrinc.com
CO: Aurora Cannabis Inc.
CNW 07:00e 06-JUL-20
Last updated: Jul 6, 2020