Full Press Release Details
Alanna Gino, Antenna Group (for Ecology Coatings)
Ecology Coatings Names Chairman Richard Stromback as CEO
HILLS, Mich. August 15, 2007 Ecology Coatings, Inc. (OTCBB: ECOC), a
leader in the development of nano-enabled, ultra-violet (UV) curable, clean technology coatings,
today announced that its Chairman, Richard Stromback, has been elected to the additional
position of Chief Executive Officer. Tom Krotine will transition to
the role of President and Chief
Operating Officer. This reorganization follows the recent company listing on the OTC Bulletin Board
and supports Ecology Coatings strategy for bringing its proprietary UV-curable coatings to market.
Mr. Stromback s new role affords him the ability to focus on corporate strategy and build upon the
momentum that the Company has generated since it was founded. Mr. Stromback s history with Ecology
Coatings and his experience in Europe and Asia will help the Company continue to gain traction in
the global industrial markets, as well as develop additional strategic partnerships for continued
long term growth. Drawing on his 35 years of industry experience, Mr. Krotine will apply his
expertise in coatings technology, business process optimization and new business development as he
oversees global operations and logistics as Ecology Coatings COO.
As Ecology Coatings moves into the next phase of product commercialization, Tom s deep knowledge
of the coatings industry will be best used to extend the company s reach into new industry
channels, said Mr. Stromback. Meanwhile, I am very enthusiastic about becoming more closely
involved in the day-to-day business of Ecology Coatings as we scale up to satisfy demand and
address the public market.
About Ecology Coatings, Inc.
Ecology Coatings, Inc. is a leader in the development of nano-enabled, ultra-violet
curable, clean technology coatings that are designed to drive efficiencies and clean processes in
manufacturing. The Company creates proprietary coatings with unique performance attributes by
leveraging its platform of integrated nano-material technologies. Ecology Coatings collaborates
with industry leaders to develop high-value, high-performance coatings for applications in the
specialty paper, automotive, general industrial, electronic, and medical sectors of the economy.
For information about Ecology Coatings and its product offerings, call (248) 723-2223 or visit
www.ecologycoatings.com. Ecology Coatings common stock is traded on the OTC Bulletin Board under
Founded in March 1990 and headquartered in Bloomfield Hills, Michigan, Ecology
Coatings also maintains a research and development facility in Akron, Ohio.
Forward-Looking Statements
Except for statements of historical fact, the information presented herein constitutes
forward-looking statements within the meaning of the Private Securities Litigation Reform Act of
1995. These forward-looking statements generally can be identified by phrases such as, Ecology
Coatings (the Company ), by and through its management, anticipates, believes, estimates,
expects, forecasts, foresees, intends, plans or other words of similar import.
Similarly, statements herein that describe the Company s business strategy, outlook, objectives,
plans, intentions or goals also are forward-looking statements. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such forward-looking statements. Such
factors include but are not limited to: Ecology Coatings ability to develop, manufacture and
market innovative products in a rapidly changing technological environment; the Company s ability
to compete in products and prices in an intensely competitive industry; the Company s ability to
maintain and enforce a strong intellectual property portfolio; the Company s ability to attract
sufficient capital; the Company s ability to attract and retain talented individuals; adverse
changes in general economic or market conditions, and; other events, factors and risks previously
and from time to time disclosed in our filings with the Securities and Exchange Commission,
including, specifically, the Company s latest periodic Report on Form 8-K.
Ecology Coatings, A Cleantech Company