Full Press Release Details
ABBOTT PARK, Ill., Aug. 11, 2011 /PRNewswire/ -- (NYSE: ABT ) -- Providing proper nutrition is one of the most important things moms can do to help kids grow and develop. However, a recent survey by Abbott, the makers of PediaSure nutritional shakes, reveals that getting kids to eat a balanced diet is just as challenging as getting them to do homework. In fact, more than two-thirds of moms surveyed have a picky eater, and nine out of ten of these moms indicate they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day.
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This mealtime "battle" can have a significant emotional toll on moms, with more than two out of three respondents saying that they feel like the "bad guy" when it comes to trying to influence their child's picky eating. To aid moms in their pursuit of healthy eating habits and restore order to the dinner table, Abbott introduces the PediaSure Mom Brigade, a team of real mom experts with experience in children's health and nutrition.
The PediaSure Mom Brigade is designed to connect with moms, provide tips and expert advice to help them ensure that, even with picky eaters, they are feeding their children's potential throughout the year. Members of the Mom Brigade include:
Moms on Picky Eating: Survey Facts
Helping Moms "Win" At Mealtime
The kitchen table is often a place to discuss current events, school and friends, but picky eating can turn mealtime into a stressful struggle over what a child will or will not eat. PediaSure®'s Mom Brigade offers the following tips for turning mealtime chaos into an opportunity for teaching healthy eating habits.
Commentary on Picky Eating:
From Dr. Rallie McAllister , MD, MDH, family physician, nutrition specialist, mother
"It would be great if our children ate every nutritious meal we fed them, but the fact is that when it comes to eating, they definitely have minds of their own. The good news is that while moms are encouraging their children to opt for healthy choices, they can help keep their child's daily nutritional well-being on track with PediaSure."
*Studied in children at risk for malnutrition
From Tama Bloch, RD , research scientist, Abbott Nutrition
"If moms are struggling with a daily picky eater, their child may not be getting essential nutrients for growth and development. The scientists at Abbott, like me, are constantly working to identify new ways to address nutritional challenges so that a child's nutrition is a little less worrisome to mom."
From Katherine Doyle , vice president, Pediatric Nutrition, Abbott Nutrition
"We understand that mom wants to ensure her child practices lifelong healthy eating habits. By empowering moms with expert information on nutrition and mealtime tips, PediaSure® is sharing tools to help make sure our children get good, balanced nutrition every day."
Where to Buy PediaSure Products
PediaSure products are available nationwide in the Baby/Toddler aisle at most grocery stores, drug stores and mass-merchandisers. PediaSure also can be ordered online at www.abbottstore.com .
About the Survey
The survey was conducted by Wakefield Research , on behalf of Abbott Nutrition, among 1,001 mothers in the U.S. with children ages 2-10, between April 14th and April 20th, 2011 , using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About PediaSure ®
A leader in providing complete, balanced nutrition® for more than 20 years, PediaSure is the number-one Pediatrician recommended brand for children's nutritional supplements, clinically proven to help children grow*. Each serving (8-fluid-ounce) is a good source of protein, and 23 vitamins and minerals including calcium and vitamin D for bone health, and antioxidant vitamins C & E and selenium for immune system health and prebiotics for digestive system health. PediaSure may be used as a nutritional supplement with or between meals, or as an ingredient in recipes to help add nutrition and calories to favorite meals and snacks. Great-tasting PediaSure Shakes are available in a variety of "Kid Approved" flavors: Vanilla, Vanilla with Fiber, Strawberry, Chocolate, Banana and Berry. (natural and artificial flavors)
PediaSure SideKicks® provides 25 essential vitamins and minerals, 7g of protein, and 3g of fiber to support your child's nutrition. PediaSure SideKicks is for kids who are growing fine, but may be missing nutrients. Great-tasting PediaSure SideKicks are available in three "Kid Approved" flavors: Vanilla, Strawberry, Chocolate. (natural and artificial flavors)
Always consult a health care professional for use in children under 2 years of age. When advised by a health care professional, PediaSure brand products may be used as a sole source of nutrition. Use as part of a healthy diet.
About Abbott Nutrition
For more than 85 years, Abbott Nutrition has been developing and marketing science-based nutritional products to support the growth, health and wellness of people of all ages. Internationally recognized brands include the Similac® brand of infant formulas; the Gain® brand of growing-up milks; the PediaSure® brand of complete and balanced nutrition for children; the Ensure® brand of complete and balanced nutrition for adults; and Glucerna® brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers EAS® specialized products to meet the unique nutritional needs of athletes, as well as ZonePerfect® all-natural nutrition bars for busy, active lifestyles.
More information about Abbott Nutrition's products is available on the Web at www.AbbottNutrition.com .
Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs nearly 90,000 people and markets its products in more than 130 countries. Abbott's news releases and other information are available on the company's Web site at www.abbott.com .
*Studied in children at risk for malnutrition