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Abbott HeartMates Community Delivers Holiday Cheer in Hallmark Channel's New Movie "The More the Merrier"

Key Takeaway: Abbott's HeartMates program will be featured in the Hallmark movie 'The More the Merrier,' premiering on November 28. The film showcases real stories from heart patients and includes Damar Hamlin as an ambassador. It aims to inspire and connect those affected by heart health challenges, emphasizing community support.

Market Sentiment Analysis

POSITIVE FACTORS

  • The movie highlights real-life heroes from the HeartMates community.
  • Damar Hamlin's involvement promotes awareness and support for heart health.
  • The film aims to inspire and connect individuals facing heart health challenges.

Full Press Release Details

Movie to feature cameos from youth who have overcome significant heart health challenges and are part of the Abbott HeartMates community as well as professional football player and HeartMates ambassador Damar Hamlin

ABBOTT PARK, Ill.,Nov. 4, 2025/PRNewswire/ -- This holiday season, global healthcare leader Abbott is adding even more heart to Hallmark Channel's beloved "Countdown to Christmas" lineup with a story that features a special community and is sure to spread joy and inspiration. "The More the Merrier," a new original Hallmark movie, features real-life heroes from Abbott HeartMates, a program that provides support for people impacted by heart health challenges. The movie is set to premiere during Hallmark's Merry Thanksgiving Weekend during "Countdown to Christmas" on Friday, Nov. 28 at 8 p.m. EST/PST and will be available to stream the next day on Hallmark+.
"Our HeartMates program was created to provide a community for people impacted by heart health challenges and to demonstrate that health struggles don't have to define anyone," said Melissa Brotz, senior vice president of Global Marketing and External Affairs at Abbott. "We are delighted to partner with the Hallmark Channel this holiday season to highlight some of the inspirational stories of real people in our HeartMates community. HeartMates is a testament to the healing that happens when people connect through shared experiences, and we invite others who have had heart health issues to join this community."
Visit for a sneak preview of the film.
Set in a small town hospital on Christmas Eve, the film follows Dr. Alice (Rachel Boston) and Dr. Brian (Brendan Penny) as they navigate a surprise baby boom and snowstorm that strands staff and patients alike. Amid the chaos, a 14-year-old heart patient named David — inspired by real-life Abbott HeartMates member Zeke Mankins — brings unexpected joy and connection to those around him, with help from a surprise celebrity friend, Damar Hamlin.
"Going through a heart health event can be isolating, but having people around you who know what you've been through can make all the difference," said Hamlin. "That's why I teamed up with Abbott to be an ambassador for their HeartMates program and build a community of support. Bringing HeartMates to the big screen in Hallmark's 'The More the Merrier' will help more people join our community and find the support they, too, may need."
Hamlin will make his second Hallmark movie debut this holiday season, this time appearing alongside HeartMates whom he has gotten to know personally while serving as an ambassador for the Abbott HeartMates community. Hamlin has been part of the HeartMates team since the program's creation in 2023 and has traveled to hospitals and events around the country alongside Abbott to recruit HeartMates, offer support and share his own remarkable comeback story.
This is Hallmark's first integration with a healthcare company, which includes health experts and cardiologists from Abbott consulting on the script to ensure medical accuracy and authenticity. The Abbott HeartMates members featured include:
For U.S. important safety information on the Amplatzer Piccolo Occluder, visithttps://abbo.tt/PiccoloISI.
For U.S. Important Safety Information about the HeartMate 3, visithttps://cardiovascular.abbott/hm3isw.
For U.S. important safety information on the Amplatzer Septal Occluder, visithttps://abbo.tt/ASO_ISI.
For U.S. Important Safety Information about the Masters mechanical heart valve, visithttps://abbo.tt/MastersISI.

VISUALS:ABBOTT HEARTMATES HALLMARK ASSETSincluding photos,brolland interviews from set.

About Abbott:Abbott (NYSE:ABT) is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us atabbott.comand onLinkedIn,Facebook,Instagram,XandYouTube.

About Abbott HeartMates:Abbott created the HeartMates community in 2023 to create a space for everyone impacted by heart health challenges – patients, families, friends, caregivers and medical support teams. Heart disease impacts 128 million American adults1and the HeartMates program creates a supportive space for individuals chasing their own heart-related comeback stories as well as the heroes providing care and support to help people make their comebacks. HeartMates participate in in-person and virtual events where they can discuss their shared experiences and receive and provide support to others. To learn more, visitabbott.com/heartmates.

1American Heart Association. (2024). 2024 Heart Disease and Stroke Statistics Update Fact Sheet.https://www.heart.org/-/media/PHD-Files-2/Science-News/2/2024-Heart-and-Stroke-Stat-Update/2024-Statistics-At-A-Glance-final_2024.pdf
SOURCE Abbott

Frequently Asked Questions

What is the theme of 'The More the Merrier'?

The film focuses on heart health challenges and community support.

When does the movie premiere on Hallmark?

The movie premieres on November 28 at 8 p.m. EST/PST.

Who is Damar Hamlin in the movie?

Damar Hamlin is an ambassador for the HeartMates program and appears in the film.

What is the HeartMates program?

HeartMates is a community by Abbott for those impacted by heart health challenges.

How does the movie promote heart health awareness?

It features real-life stories and encourages connection among heart patients.

Last updated: Nov 4, 2025